School Workshop: Rural Rebranding

Workshop overview

The Eden Project is an exemplar of rural regeneration. It is a unique organisation: social enterprise, educational charity and tourism destination. This session sets Eden in the Cornish context and provides practical examples to ground your students’ learning, ideal for use as a case study.

What happens in the workshop

This classroom-based session links strongly with the Geography A-level syllabus. We encourage the students to ask questions and build a running dialogue with us throughout the interactive session.

Visiting teacher

“ The workshops are well run and the Eden experience can't be found anywhere else. ”

Practical information

This workshop enables students to:

use Eden Project as a working example of Rural Rebranding and part of Cornwall’s regeneration
discuss the Rebranding Players and the Multiplier Effect set in the context of our local economy
explore how Eden is run as a sustainable business and a Social Enterprise
study the importance of our brand and marketing

We've designed the workshop to complement the following Geography syllabuses:

Edexcel GCE Geography
Unit 2 option - Regenerating places
4A.9: Rebranding attempts to represent areas as being more attractive by changing public perception of them.
4A.12: Different rural stakeholders have different criteria for judging the success of rural regeneration.

OCR GCE Geography (H481)
Topic 2.1 Changing Spaces; Making Places
Unit 5c - Making a successful place requires planning and design.
Case study of one place that has undergone rebranding, including:

why the place needed to rebrand
strategy/strategies involved in the rebranding of the place
the role and influence of a range of players involved in the placemaking
how the rebranding has altered people’s perception of that place
the relative success of the rebranding.

WJEC Eduqas GCE A LEVEL in GEOGRAPHY
SECTION B – Changing Places 1.3: Changing Places
1.3.7: The rebranding process and players in rural places

Diversification in the post-productive countryside is achieved through re-imaging and regenerating rural places through recreation, heritage, media and event management that have been driven by local groups and external agencies.
The consequences of rebranding on the perceptions, actions and behaviours of people, including those in other places who choose to relocate there, changes to businesses and the local community.

It also offers content aimed to extend students’ thinking beyond the specifications.

The workshop costs £8.25 per pupil, with a minimum charge of £165 per group (includes VAT). Group size is flexible. The cost includes:

a facilitated workshop with our Education Team
free access to the Eden site for the day
all equipment needed for the workshop
a base for your bags in our purpose-built education centre, The Core
a space to eat your own lunch

The price includes free entry for accompanying adult helpers (please note our suggested adult/pupil ratios are as follows: Early Years Foundation Stage, 1:3; Key Stage 1, 1:6; Key Stage 2 and 3, 1:10; Key Stage 4, 1:15; Key Stage 5, 1:20). Additional adults are charged at our g roup booking rate.

We also offer a free preparatory visit to Eden for teachers wanting to plan their school trip, which should be booked in advance.