We agree these views are important and figure in the overarching design process, however, for the Environmental Statement, the criteria for developing certain views is more prescriptive, depending on whether there is perceived impact e.g. on the area’s natural or heritage assets.
The visual assessment in the ES includes an assessment of potential impacts on views experienced by residents and businesses along the coastal settlement edge of Morecambe, including along the northern and western edges of the West End Conservation Area.
Photomontage views were selected to inform judgements on potential impacts on views experienced by the closest or most sensitive receptors, who would experience noticeable or significant change to their view as a result of the proposed development; and on sequential views from Morecambe Promenade along the coastal settlement edge, in particular within 1km of the site boundary, where potential impacts would be greater.
The Visual Assessment at Table 6.10, and summarised at Table 6.11, describes potential impacts on views assessed within the 15km study area with reference to relevant photomontage views, and with a focus on the most significant visual effects, and effects on views from within designated landscapes.